คำอธิบาย
Job Description:
Digital Search Group is seeking a highly skilled SEO and Digital Content Marketing Specialist with at least 3 years of experience in generating exceptional results for clients. This is a client-facing role that requires a deep understanding of SEO strategies, technical SEO, and digital content marketing. The ideal candidate will have a proven track record of improving search engine rankings and driving organic traffic through strategic content planning and execution.
Key Responsibilities:
- SEO Strategy: Develop and implement comprehensive SEO strategies to enhance organic search visibility and drive traffic. Adapt and modernise approaches to search engine updates and industry changes.
- Technical SEO Audits and Fixes: Conduct thorough technical SEO audits using tools like Screaming Frog, and implement necessary fixes to ensure website optimization. The ideal candidate must have the experience and adaptability to test and work with new tools and technologies.
- Keyword Research and Briefs: Perform detailed keyword research to identify opportunities and create actionable keyword briefs for content creation.
- On-Page SEO: Optimize website content, meta tags, and other on-page elements to ensure maximum search engine visibility.
- Client Performance Reporting: Prepare and deliver detailed performance reports to clients (GA4 & Looker Studio) showcasing SEO and content marketing results and providing actionable insights.
- Content Planning: Lead content planning efforts, ensuring alignment with SEO strategies and business objectives. Collaborate with content creators to develop high-quality, SEO-friendly content.
- Tool Expertise: Utilize technical SEO tools, including Screaming Frog, SEMRush, SERanking, SuferSEO, Hubspot, Adobe Creative/Canva and content management systems like WordPress to manage and optimize digital content. Knowledge of Google Analytics, AdWords, and Google SEO (Google Search Console Management & More) is preferred
Challenges and Opportunities:
- Staying updated with the latest SEO trends and algorithm changes.
- Managing multiple client projects simultaneously.
- Leveraging content planning and SEO strategies to achieve measurable business outcomes
